At Carolina Farm Credit, we value the relationships we have with our borrower/owners. Our goal is to provide superior customer service and to exceed our customers’ expectations.
One of the ways we measure whether or not we are meeting this goal is through our customer satisfaction surveys. Each month I review the results of these surveys and I always enjoy reading the positive comments written by customers about their experience with CFC.
Even though the vast majority of scores and comments are high and positive, there are occasionally surveys where some portion of the customer’s experience, for one reason or another, did not meet their expectations. When this occurs I research each situation and respond to the customer personally. We make every effort to learn from each situation to keep something like it from reoccurring in the future.
Well, July was an exceptional month - not one negative survey was received. Basically, the entire group of surveys was extremely positive. Survey after survey, had positive comments - many mentioning our employees by name. Below are a few of the comments we received this month:
Asheville customer: “We have done business with you for 36 years. Have always been very satisfied with the service.”
Graham customer: “Best loan experience ever.”
Carthage customer: “We have been a continuous CFC customer for 15 years. Extremely satisfied. CFC has been a centerpiece/foundation for our operations. We consider CFC as part of us and our success story.”
Ellerbe customer: “The Ellerbe Service Center has an outstanding and professional staff.”
Monroe customer: “The service we received was excellent. We received assistance as if the branch had known us for years.”
Yadkinville customer: “Everyone at the Yadkinville office has been very accommodating and kind. I could not be more pleased.”
Yanceyville customer: “The Yanceyville Service Center is absolutely wonderful. I will never go anywhere else for my loan needs. No one can beat the wonderful and friendly atmosphere.”
I fully understand that the results don't just happen. They are the result of the dedicated efforts of a group of exceptional people that have a passion for serving Agriculture and Rural America. We appreciate the trust you put in our employees and we take our commitment to provide excellent service seriously. We understand the importance of exceeding your expectations and we are proud to serve you.
To read more about Carolina Farm Credit, our members and the ag industry, check out issues of our Leader magazine—you can read them online.
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